Because it mixes content management and presentation, a traditional CMS is by nature single-channel: it aims at creating web platforms. However, many companies still need to create and put online many sites whose functions are centered on the display of web content. CMS does this very well. They allow the creation of large multilingual and multi-geographical sites, with a customized design and fine management of the publishing process. Frameworks such as Symfony allow completing these CMS with specific developments.
Beyond the web, most companies now potentially need to publish content and services on a wide variety of channels: mobile applications, interactive terminals, connected objects, print, billboards, TV commercials, and virtual or augmented reality devices. And even if some channels still seem anecdotal, we need to anticipate their possible adoption by focusing on a long-term strategy. The headless CMS meets this need, first of all, because it decouples the management of content, stored raw, and the way it is presented on each channel. In addition, it allows to finely model these contents and to create new typologies. Better adapted to large projects, the headless CMS thus becomes a "content authority" on the scale of the entire company and all channels.
A DXP (Digital Experience Platform) can be defined as the ERP of digital. Concretely, it is a software suite comprising a headless CMS and components dedicated to e-commerce, marketing automation, content personalization, and even customer service or customer relationship management. However, these components are often supported with dedicated tools with which DXP must integrate. On the other hand, as in the case of classic or headless CMS, frameworks such as Symfony allow specific complementary developments to be carried out.
Beyond buzzwords, the notions of headless, micro-services, and serverless meet real challenges in terms of development, costs, performance, and sustainability.
The headless consists of decoupling the contents (exposed via an API) and the way they are displayed. It is one of the bases of the concept of DXP and it is the opposite of the CMS. The headless thus answers the stakes of multi-channel diffusion. If the channel is none other than the web and mobiles, DXP behaves like a classic CMS. It is also possible to create, based on a framework such as React, a Progressive Web App that will use a headless content management tool (such as Contentful's CMS or Ibexa's DXP).
The micro-services approach consists of renouncing monolithic software and preferring to aggregate, via APIs and frameworks, multiple services of disparate origins. In fact, micro-services are often macro-services such as headless content management, enterprise search engine, or PIM. We can thus choose the best component in each domain and spread their updates and replacements over time. It is also possible to entrust developments to different teams working in parallel. Basically, the micro-services approach allows us to better project ourselves into the future by responding to the challenges of project evolution, sustainability, and organization. Already widely adopted by publishers and open source projects, the approach is attracting more and more companies.
Design of client-centric ergonomic interfaces
- UX Research and state of play (benchmarks, audits, studies, field observation).
- Tree structure and path.
- UX wireframes and UI graphic models.
- Dynamic prototype and user tests.
Management and enhancement of digital content
- Implementation of a multi-channel content marketing and e-commerce strategy.
- Choice, deployment, and configuration of CMS, DXP.
- Specific developments.
- Integration with the IS (ERP, CRM, DMP and CDP, PIM, contact center, marketing platform...)
- Deployment of headless digital platforms based on micro-services.
- Development of native mobile applications or Progressive Web Apps.
Open source and R&D
- Expertise in the main open-source solutions.
- Development and distribution of open-source libraries as part of an R&D activity.
Third Party Application Maintenance
- Accompaniment after your platform is online.
- Maintenance in operational condition.
- Evolutionary maintenance.