To target, engage, and transform in a predictive and personalized way with the best ROI
The company initiates its marketing strategy with a data science approach that identifies the profiles and expectations of customers and prospects. Then it designs its customer journeys and marketing campaigns, before implementing them on a marketing platform. Then, on a daily basis, it is a question of designing and launching marketing programs and then learning from them in order to optimize them. Almavia CX supports you through all of these phases.
The marketing platform makes it possible to implement and trigger at the right time the scenarios corresponding to the customer journeys that have been identified upstream. Whatever the platform, Almavia CX is able to carry out this implementation, which may include a technical dimension.
Once the campaigns and customer journeys have been designed and implemented, it is a matter of executing them by creating their content and then triggering it. Downstream, their results will be analyzed to draw conclusions. This daily work can be taken over by Almavia CX.
With the proliferation of digital channels, customers and prospects are taking increasingly complex journeys that need to be identified and marked up in order to trigger scenarios that will allow them to be satisfied and meet the company's objectives. Almavia CX supports you in this effort which starts upstream with an audit of your data and digital ecosystem, and which continues downstream with regular measurement of scenario performance.
Data science makes it possible to identify the profiles and expectations of customers and prospects, and ultimately to understand who they are. This approach will then make it possible to design marketing programs, that is to say, typical customer journeys and scenarios. Data science also makes it possible, more classically, to identify segments that will make it possible to optimize traditional marketing campaigns.
The ioocx teams have been able to accompany us, entirely remotely, and have a very complete view of our context and our challenges. Their pragmatic and expert approach allowed us to lay the right foundations to deploy our CRM Marketing project.
ioocx allowed us to better understand the LTV of our customers through an in-depth analysis of our base. This audit was very useful to define the CRM strategy to adopt according to the different customer profiles. Being able to rely on a partner with a thorough knowledge of the Sales Force environment and more particularly Marketing Cloud was a major asset. In concrete terms, this allowed us to test, analyze and implement different customer paths and ad hoc communications very quickly.
The ioocx (Data Marketing pôle) teams were able to respond to our problems, objectives aiming to understand more precisely who our customers are and what their purchasing behaviors are. In a logic of always better targeting our prospects and customers, the high quality of the study carried out paves the way for more effective communications from a CRM and acquisition point of view.
We chose ioocx (Data Marketing pôle) for two main reasons: their dual expertise in Adobe Campaign and Salesforce Marketing Cloud, which was essential in the transition period we were going through, and the relevance of their recommendations, which were totally aligned with our ambitions and challenges. ioocx was able to support us throughout the construction of our relational programs, with a real ability to unite around the project and to support the internal teams. Thank you to ioocx for the quality of their work!
Nextedia was able to understand and respond to our challenges to optimize the use of our marketing automation platform.
Their support allowed us to optimize our operations both from a technical and an operational point of view, through the simplification of our processes and the training of our teams.
Nextedia's day-to-day responsiveness has allowed us to build a long-lasting partnership. Their expertise in digital marketing technologies helped us to make the right choices among all the solutions proposed on the market. Nextedia's recurring management of our PRM campaigns allows us to reach our acquisition objectives.
I have had the opportunity to work with many firms (in 20 years) but rarely has a service given me so much satisfaction: pedagogy, mastery of the subject, agility, provision of service beyond my expectations (by identifying practices that need to evolve in order to improve the existing system), preparation of adapted training materials, help on a transverse subject.
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